About me:

“Do what you love!”

Welcome! I’m Erum Zahera.

Writing is in my blood and bones. My ultimate passion. I am a Communications Manager on weekdays and a Blogger on weekends.Writing is an outlet of my emotions. This is my ultimate chamber of secrets. A familiar one, that anyone can relate to.

The familiar journal is an online editorial destination where fashion and beauty meet crafting, cooking, reviewing and more, your front-row VIP pass to all things lovely and chic. Made with a hint of party planning, a pinch of fitness inspiration and a scoop of  health and self-improvement, this site is a well-rounded recipe for anyone who likes a little sugar and spice. My everyday souvenir.

My goal is to add more value to your world than you ever dreamed possible by giving you tools that you can immediately use to improve your life.  And it doesn’t stop there…

My weekly/ fortnightly blogs offers a glimpse into the newest fashion updates on the site and invites you to take part in exciting opportunities including giveaways, contests, and member spotlight opportunities. Simply put, consider The Familiar Journal your favorite lifestyle haven. I hope you love it as much as I do!

XOXO The Familiar Journal

Carpe Diem!